Landing pages worth stealing from.

A swipe file of the patterns that actually convert, with one page torn down in full every week.

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Recent patterns

The one-sentence hero

Says what it does in plain words, no buzzwords.

Logos in the first scroll

Customer proof above the fold, before any features.

The anchored three-tier

Middle plan highlighted, annual as the default.

One job per page

A single repeated action, nothing competing for the click.

Next up: a fintech checkout, a PLG onboarding flow, an AI app's hero.

Galleries show you a thousand pretty pages and let you guess which ones convert. We pull the ones that work, and show you exactly why.

LemonTheory·Built by @jaxsthetics